Buyer Expectations   (1)

 

We all have our great listing marketing plans because it is easy to define which activities we should be doing to get a home sold but we don’t always understand it takes just as much marketing and strategy to support the needs of your buyers.  Give your buyers the WOW factor by implementing the “House Wanted” marketing plan for every buyer you work with.

  This is how it works;  you have a pre-qualified buyer (very important to pre-qualify) who is looking for a home in a specific area and you want to find every possible home available for that buyer to see.   Every property in your area is available at some given time, you may stumble upon a few owners who are interested in selling but not interested in going through the listing and marketing process.  They would be happy to let you preview the home for your qualified buyer but not ready for a sign on the lawn.  This process opens the door for your buyers to have more buying options.

You can read a good book on this concern to lear from. It is (High Expectations, By Luke Mitchell)